Now that your Electronic Press Kit (EPK) is filled, it is time to use that content on all your social media channels. You probably already have several social media channels. If you don't, you need to create them as soon as possible!
Essential Platforms
Start by ensuring you have a presence on the key platforms:
- Streaming: Spotify, Apple Music, SoundCloud
- Social: Instagram, TikTok, X (Twitter)
- Video: YouTube
- Professional: Your own website
Using Your EPK Content
Use your artist biography on all of your social media channels, and if it's too long for some channels like Instagram, use a shortened version. Use your press photos on all of your social media channels. It's essential that you have the same pictures up everywhere. This will enhance your recognizability and will make your channels look professional.
Profile Consistency
Use the same profile photo, username, and bio format across platforms. Make it easy for fans to find and recognize you everywhere.
Gathering Your Links
Once you have implemented your bio and photos on all social media channels, you should gather all the links on your socials and place them in a word file.
Creating a Social Media Plan
If you have a hard time finding content for your socials, think about the Brand House that we have used in the Core Values chapter and build a social media plan to help you manage your online presence.
Being Active on Platforms
Please make sure you are active on all social media channels you use and think about using them differently. You might want to do live streams on Twitch, but share photos of your shows on Instagram.
Platform-Specific Content
We do not recommend automatically sharing content from one platform to another since this shortens your online exposure. If you post everything manually at different times, people will see your content more often, and it will help them remember what you have posted.
Activity and Engagement
The more active you will be on these platforms, the more likely you will get more exposure when you post something. Interact with your audience. Especially at the beginning of your career, it is wise to reply to everything.