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Branding

Moodboard

Develop your visual direction and aesthetic.

A moodboard is a visual collection that defines the look and feel of your brand. It guides all your visual decisions and keeps everything consistent.

How to Create a Moodboard

Use Pinterest, a physical board, or design software. Collect 15-30 images that feel like 'you'. Look for common themes—those are your visual brand elements.

What to Include

  • Colors that represent your vibe
  • Typography styles you're drawn to
  • Photography styles you like
  • Textures and patterns
  • Reference images from artists you admire
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Share your moodboard with designers, photographers, and anyone creating visuals for you. It ensures everyone is aligned on your aesthetic.

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