Your core values are the foundation of your brand. They're what you represent as an artist and what makes you different from everyone else.
Discovering Your Uniqueness
Start by observing yourself honestly. What makes you different? What do you care deeply about?
As a brand, you want to represent something, and as an artist, that's relatively easy because you express yourself. The main question here is the following: What makes you stand out from the crowd? It is now time for you to start thinking and observing yourself.
Questions to Ask Yourself
- What do you do daily that's different from others?
- What hobbies set you apart?
- What are your guilty pleasures?
- Do you have strong opinions you're not afraid to share?
- Is your way of speaking or dressing unique?
Ask people around you for their perspective—they often see things about you that you don't notice yourself.
Building Your Brand House
Once you've identified at least three core values, think of them as pillars that support your entire brand. Every decision you make—from visuals to music to how you interact with fans—should reflect these values.