Your brand is your reputation. It's how people talk about you when you're not there. What are the first three things that come to mind when someone hears your name?
What is a Brand?
For artists, your brand is personal—you ARE the brand. It's not just a logo or color palette. It's the complete experience people have when they interact with you.
Brand Recognition in Action
When you mention Deadmau5, people immediately think of the iconic mouse head. When someone talks about Daft Punk, they picture the robot helmets. That instant recognition is the power of branding.
Why Being Different Works
People have an instinctive need to belong. When you dare to be different, you become attractive to people who want to be part of something unique. Your brand becomes the tribe they want to join.
Exercise
Ask three friends: 'What are the first three things you think of when you hear my name?' Write down their answers—these should align with your brand values.