Everything I Learned About Artist Management

Knowledge From Years in the Industry

I'm an IT specialist by day, but for years I lived a double life as a DJ and producer, playing at festivals and hotspots across the globe alongside artists like Afrojack & Oliver Heldens. I studied at the renowned Nederlandse Popacademie, where I learned from industry professionals, and spent countless hours in the studio developing my sound and crafting live sets.

After some years of doubt, I made the difficult decision to step away from my professional music career. The pressure to constantly improve and the challenges of managing epilepsy since 2018 made me realize I was missing the joy that first drew me to music—those moments of pure excitement when creating something new alone in my room.

This guide is my way of giving back. It contains everything I learned about branding, marketing, bookings, contracts, and finances—the knowledge that helped me build a career from the ground up. Whether you're a DJ, producer, singer, or instrumentalist, use this as your roadmap to navigate the music industry maze.

Love,
Robin Nap